Costco launches premium beef slices to seize hotpot business opportunities

Costco has recently rolled out a new hot pot beef product, featuring packaging with Chinese characters, which has captivated many consumers eager to try it. Unlike the previously available shabu shabu beef slices in the refrigerated section, this offering has sparked considerable discussion among the online community, especially among Chinese consumers.

In the past, some shoppers found the refrigerated shabu shabu slices to be too thick and tough for hot pot cooking. However, the new hot pot beef slices, made from Angus beef sourced from Canada, are located in the frozen section. They are designed to be ideal for hot pot—boasting a marbled texture and remaining tender when cooked, these slices have garnered positive feedback from buyers.

According to various online reviews, each package contains about 36 slices. Although the beef does shrink during cooking, the flavor is well-liked, with a price tag of $12.99 for a 16-ounce box, making it a convenient option for hot pot meals. One creative consumer suggested that instead of directly using them for hot pot, they divided the thawed slices into thirds to prepare gyudon, especially given the current hot weather. Others recommended combining the beef with Costco’s sweet onion marinade and stir-frying it for an enhanced flavor.

While some consumers expressed concerns that the slices might be too thin and the portions insufficient for a family of four, others pointed out that, compared to prices at Korean grocery stores, Costco’s beef slices still seem a bit on the expensive side. Nevertheless, many have expressed satisfaction with the product, proclaiming it an excellent choice for winter hot pot enthusiasts. Currently, the hot pot beef slices are reportedly well-stocked in many Costco locations, and interested buyers are encouraged to check online for inventory availability to avoid disappointment. This launch underscores the significant potential of the hot pot market during the winter season, with some fans humorously observing that Costco has finally tapped into the hot pot trend.