One step closer to implementation, new progress has been made in the preparation of two national standards for cultural digital assets
On October 16, a reporter from China News Service learned that the China Digital Culture Group, in collaboration with the China National Institute of Standardization, recently held a second roundtable discussion in Beijing. This meeting focused on soliciting feedback for two national standards—the “Guidelines for the Implementation of Digital Asset Transactions in Cultural Asset Management” and the “Guidelines for the Valuation of Digital Assets in Cultural Asset Management.”
This gathering marks a significant step forward following the official approval of these standards by the National Standardization Management Committee on June 28, drawing considerable attention from various sectors of society and indicating tangible progress in the standards’ development.
The meeting saw participation from representatives of multiple organizations, including relevant departments from the Ministry of Culture and Tourism, entities involved in drafting the standards, cultural property exchanges, asset assessment firms, telecom operators, financial institutions, law firms, research institutions, copyright organizations, and other industry stakeholders. Industry officials provided insights and suggestions regarding the draft standards and the next steps, fostering in-depth discussions among attendees.
Zhejiang Cultural Exchange, a core participant and pilot for the two standards, shared insights from its pioneering work in cultural digital asset transactions. The organization has led initiatives in China, focusing on original digital music, digital cultural creations, and the integration of digital and physical assets. Through the Yangtze River Delta cultural digital asset trading platform, it has launched several platforms such as “Music Digital Pass,” “Cultural Digital Pass,” and “Digital Connections,” while engaging in extensive exploration of trading and circulation of rights-based digital assets.
Discussions at the meeting highlighted essential areas such as transaction processes and pricing mechanisms. The explorations and practices in understanding the feasibility and potential challenges of rights confirmation, circulation, delivery, and protection of cultural digital assets serve as foundational research and technical validation. These efforts provide practical evidence and professional support for addressing the key challenges related to the implementation and valuation of the standards.
From the initial phase of the “Cultural Data Rights Confirmation and Evaluation Research Project” to the drafting and piloting of these standards, the China Digital Culture Group and Zhejiang Cultural Exchange have engaged in extensive collaboration. The pioneering efforts of state-owned cultural institutions play a critical role in cultural development, industrial innovation, and digital services, underscoring their significant impact in these fields.