Guangzhou’s property market is “hot” during the National Day, with the number of online signings ranking first among the four major cities

**Interview with Industry Experts on the Booming Guangzhou Real Estate Market During National Day Holiday**

**Interviewer:** The recent National Day holiday saw a remarkable surge in the Guangzhou real estate market. Can you tell us more about what happened?

**Expert:** The atmosphere was electric, with celebratory fireworks lighting up sales offices as buyers celebrated their acquisitions. This year’s National Day marked the first holiday after a 14-year housing purchase restriction was lifted, and the market responded vigorously. There was a significant increase in visitors and transactions, making headlines and trending on social media.

**Interviewer:** What trends did you notice compared to other major cities?

**Expert:** Industry surveys showed that Guangzhou and Shenzhen outperformed Beijing and Shanghai during the holiday. In fact, the average purchases in monitored projects during this time were double what we saw in September. Net transaction data indicated that over 60,000 square meters were signed in Guangzhou alone, making it the leader among major cities.

**Interviewer:** How do you interpret this surge in activity?

**Expert:** Experts believe there’s a palpable return of confidence in the real estate market. The high level of activity suggests that buyers are feeling more positive, and we anticipate that October’s residential transactions will likely surpass those of September, which bodes well for market stability in the coming months.

**Interviewer:** Were there specific projects that stood out during the holiday?

**Expert:** Absolutely. Many projects reported outstanding sales, with some developers exceeding their October targets early. For instance, Guangzhou recorded 565 net transactions covering around 62,000 square meters from October 1 to 7. When we consider self-reported transactions, estimates suggest total sales could hit over 4,000 units. Prominent developers like Poly, Yuexiu, and Vanke saw individual projects surpassing 100 transactions, with several generating over 1 billion yuan in sales.

**Interviewer:** It seems like the timing of transactions is somewhat delayed. Why is that?

**Expert:** That’s a great point. Many project operators noted that recent adjustments to payment methods and loan policies have influenced when signings occur. Therefore, looking at direct purchase figures provides a clearer picture of market conditions during the National Day holiday.

**Interviewer:** What can you tell us about buyer behavior and market trends?

**Expert:** We observed three main trends. First, confidence among buyers is growing, prompting quicker decision-making. Second, the lifting of purchase restrictions has attracted buyers from other regions, including neighboring provinces and even from Hong Kong and Macau. Lastly, we are seeing a stabilization in home prices across various segments of the market. One project operator mentioned that despite promotional efforts, prices remain steady, highlighting a commitment to instill confidence in property values.

**Interviewer:** What do experts anticipate for the future of the market?

**Li Yujia, Chief Researcher at the Housing Policy Research Center:** “We could potentially see a transaction volume increase of 50% or more in October compared to September. It’s vital to maintain this momentum under current policies. New measures are needed in areas with high housing inventory to send positive signals to the market.”

**Zheng Zhajia from the National Development and Reform Commission:** “We will implement plans to stimulate the housing market and encourage stabilization. I anticipate more policies aimed at reducing transaction fees and lowering deposit rates in the near future.”

**Li Yifeng, Deputy Director of Research at the China Index Academy:** “This holiday period saw a marked increase in promotional activities. Visitor and transaction volumes in core urban areas rose significantly, exceeding September totals for some projects. This ‘Golden October’ is living up to expectations, and we expect to see a tangible impact on market sales in the coming weeks.”

**Liang Zhongxian from Heshi Huifeng Guangzhou Company:** “As we approach the fourth quarter, it’s vital to watch stock market trends. Currently, profits haven’t significantly shifted into the real estate market. For developers, a focus on moving inventory rather than raising prices seems prudent, given the substantial stock levels still present.”