In the golden autumn, the city is filled with the fragrance of osmanthus, and the -osmanthus economy- heats up to promote consumption

In a recent report from CCTV, it’s been described as a magical season of osmanthus flowers filling the air with their enchanting aroma. With blooming osmanthus trees captivating many across various regions, we invite readers to immerse themselves in the romantic essence of autumn as we explore the sights and scents of this unique experience in Sichuan and Chongqing.

**Chongqing Tongliang: A Sea of Osmanthus in Full Bloom Across 6,000 Acres**
Recently, the osmanthus trees in He Dong Village, Tongliang District of Chongqing, have burst into bloom, covering an impressive area of 6,000 acres. With their rich fragrance and vibrant autumn colors, these trees are adorned with clusters of tiny golden and white flowers that are simply delightful to behold. This cultivation site boasts four main types of osmanthus—Golden, Silver, Sweet, and Four-Season styles—with over twenty varieties in total, amounting to more than 300,000 trees. They are currently at their peak bloom, which is expected to last until late October.

**Luzhou, Sichuan: A Golden October Infused with Osmanthus Fragrance**
In addition to the picturesque gardens, the cityscape of Luzhou has transformed into an osmanthus wonderland. In Fengle Town, the sweet scent wafts through the streets and alleys as osmanthus flowers bloom in abundance. The golden blossoms resemble stars scattered among lush green leaves, enticing visitors to stop and take pictures under the blooming trees. This year, due to varying climatic conditions, the blossoming occurred a little later than usual, with the Sweet and Moon osmanthus varieties already in full display.

**Hefei, Anhui: Osmanthus Blooms Ignite a “Osmanthus Economy”**
During this season of floral abundance, the appeal of osmanthus goes beyond mere admiration; it has inspired culinary creativity. In Hefei, distinct osmanthus-flavored products are making their mark, including osmanthus milk tea, osmanthus wine, and osmanthus coffee—an array of autumn-exclusive offerings that are drawing in eager consumers, boosting what some are calling the “osmanthus economy.”
Supermarkets in Hefei are stocked with a variety of osmanthus-infused beverages and snacks, and numerous tea and coffee shops are taking advantage of this trend by introducing innovative osmanthus products. From those savoring the flavors lingering on their lips to others bringing home potted osmanthus plants, like the increasingly popular “Golden Fortune” osmanthus bonsai, the demand has only continued to rise since its launch in mid-September.