Hard shell or soft shell luggage is better, manufacturers tell the truth_1

In the realm of air travel, a debate has emerged that transcends the classic question of whether window or aisle seats are superior. Instead, the focus has shifted to the preference between hardshell and softshell luggage. In a striking image, a traveler stands with a hardshell suitcase in one hand and a softshell in the other, seemingly caught in a dilemma or, perhaps, aiming for a balance between the two.

According to a report by The Wall Street Journal, advancements in material technology have made hardshell suitcases more durable. The rise of direct-to-consumer brands like Away has contributed to the increased popularity of hardshell luggage, resulting in explosive growth over the past decade—despite the higher price point compared to softshell bags.

Enthusiasts from both camps are vocal about their preferences. Hardshell supporters praise their durability and aesthetic appeal, while softshell fans appreciate the flexibility of fabric. Even industry insiders have their own biases. Jen Rubio, co-founder and CEO of Away, stated that while she tests every product, her personal preference leans toward hardshell luggage. She explained that she prefers the organizational structure of a hardshell suitcase, which typically features two main compartments, unlike the single compartment often found in softshell bags.

Richard Krulik, CEO of luxury luggage manufacturer Briggs & Riley, likened hardshell suitcases to “shiny new objects,” appealing to trend-conscious consumers. However, he admitted that, for personal use, he usually opts for a softshell option.

Corporate data supports this trend. David Oksman, vice president of marketing and customer experience at Samsonite, noted that hardshell suitcases once accounted for only 25% of sales in the U.S., but that has now flipped. In response to internal research revealing that over 90 million American travelers prefer softshell luggage, Away has decided to expand its production line to include these options.

Preferences for hardshell versus softshell luggage also reflect generational and stylistic differences. Many hardshell fans express a desire not to use the “zippered fat bags” reminiscent of their parents’ luggage. Dan Henry, a lawyer from Washington, D.C., compared the selection to the difference between skinny jeans and baggy pants.

Yet, not everyone shares the enthusiasm for hardshells. Raj Mainthia, a tech employee from New York, voiced his criticism of their interior layout and shared his skepticism regarding claims of durability. “I don’t understand the notion that hardshells are more durable. I’ve never encountered a durability issue unless I’ve been using a suitcase for over ten years,” he remarked.

Meanwhile, a third faction in the travel community has emerged. Some travelers are opting out of traditional suitcases altogether, choosing oversized nylon or fabric travel bags instead.