Li Xinghua Jewelry Store enters the century-old mainstream community of Los Angeles_2

On October 23, the Lee Hsing Hua Group held a grand opening ceremony for its new jewelry store in the historic Larchmont neighborhood of Los Angeles. Known for its unique blend of sunshine, luxury, and cultural elements like Ferrari and music, the store aims to redefine the jewelry shopping experience in this iconic community.

David Lee, Chairman and CEO of the Lee Hsing Hua Group, explained how Larchmont offers a sense of privacy and history that contrasts with the tourist-heavy Rodeo Drive. Established in the 1920s as a filming location for Hollywood movies, Larchmont has now evolved into a vibrant commercial street with its own upscale community atmosphere. Most local properties are leased rather than sold, and Lee felt fortunate to secure a three-story space at a reasonable price for his new venture.

The first floor of the Larchmont Jewelry store showcases prestigious watch brands, including Rolex, Tudor, Hublot, and Breitling. Notably, Rolex collaborated on a custom design for this store, selecting colors and details that resonate with the local community, creating a welcoming, home-like environment for customers.

The second floor features a personal touch with displays of Lee’s favorite hobbies, such as Ferrari memorabilia, guitars, and unique furniture, making visitors feel as if they’ve stepped into a cozy living room. Meanwhile, the third-floor terrace offers guests a chance to bask in California sunshine while enjoying stunning views of Hollywood—a truly unparalleled experience.

Reflecting on the legacy of Lee Hsing Hua Jewelry, which has served the Chinese community for over fifty years, Lee remarked, “I’ve been at the helm for 35 years, and my goal is to elevate the Lee Hsing Hua brand into more mainstream communities and showcase the possibilities of Chinese brands.” He emphasizes that the business has garnered worldwide recognition for its exceptional craftsmanship, innovative designs, and outstanding service, which has helped secure exclusive partnerships with brands like Rolex, the only authorized dealer for that brand in Southern California, as well as numerous other luxury watch and jewelry brands.