LG Electronics Partners EbonyLife Creative Academy to Empower Storytellers

Agnes Ekebuike

In an exciting move that celebrates innovation and creativity, LG Electronics has joined forces with Ebony Life Creative Academy to support the next generation of filmmakers. This partnership aims to improve educational opportunities for aspiring creatives in Nigeria and throughout Africa, giving them the platform to share their captivating stories.

The collaboration focuses on enhancing the filmmaking community through state-of-the-art technology, with the goal of producing world-class cinematic content across the region. As part of this initiative, LG Electronics will supply Ebony Life Creative Academy with premium products designed to enrich the learning environment, helping students create high-quality films. This includes a range of LG OLED TVs, refrigerators, and microwaves, all featuring LG’s Filmmaker Mode.

During the signing ceremony, Dr. Drikus Volschenk, Head of the Ebony Life Creative Academy, expressed his excitement about the expanded partnership with LG. “We are thrilled to deepen our strategic alliance with LG. This collaboration underscores our commitment to developing filmmakers who can engage with both local and international film and television markets, while also highlighting the unique essence of Nigerian storytelling on a global scale. The partnership between LG Electronics and Ebony Life Creative Academy demonstrates our shared dedication to empowering Africa’s creative industry by providing aspiring filmmakers with top-tier technology. By combining LG’s advanced products with ELCA’s creative expertise, we are set to revolutionize the filmmaking experience for students and professionals alike.”

Michael Williams, General Manager of Ebony Life Place, praised the academy’s dedication to innovation and creativity. He highlighted the importance of empowering young people through education and the potential of this partnership to uplift the next generation of filmmakers and content creators. “We believe that the true strength of any art form lies in its engaged community. Our mission is to nurture that potential and elevate it,” Williams articulated, emphasizing the academy’s goal of fostering passion, education, and continuity within the industry.